Germany to surpass UK in social networking stakes

UK social networkers will be overtaken at the top of Europe’s charts by Germany during 2014 with the UK continuing to lead the way when it comes to Facebook usage.

eMarketer figures show that German social network users will number 35.4 million by the end of 2014 and due to slower growth the UK will lag behind on 33.9 million users.

The figures are a result of Germany having a higher predicted compound annual growth rate [CAGR] of 6.1 per cent between 2012 and 2017 compared to the UK’s number of 4 per cent with the former overtaking the UK at some point during 2014.

By 2017 eMarketer predicts that Germany will have 40.1 million social network users leaving the UK sitting in second with 36.7 million, which is still a long way ahead of France in third with 30.1 million users.

The UK is out in front when it comes to Facebook users with 29.9 million in 2013 – a long way ahead of France and Germany in joint second with 22.1 million users on the site.

eMarketer found that more than six in 10 Internet users in the UK will use Facebook this year and when expressed as a percentage of the total social network users in the country the Facebook population hits 93.4 per cent penetration.

For the continent as a whole there are expected to be 185.5 million social network users by the end of 2014 and this number is expected to top 200 million at some point in 2016 before reaching 207.4 million by 2017.

The company comes to its figures based on a “multipronged approach” that takes into account a variety of factors linked to both worldwide and local trends when it comes to social networking.

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