“Keep calm while we steal your data”: Microsoft mugs off Google with Scroogled merch

“Keep calm while we steal your data”: Microsoft mugs off Google with Scroogled merch

Microsoft is not backing down with its ‘Scroogled’ campaign, going so far as to create merchandise for those who are really into battles between the search engines.

The Scroogled section of the online Microsoft Store features mugs, hats, t-shirts, and hoodies with logos and phrases that criticise Google’s search tactics.

“Keep calm while we steal your data,” reads the tagline on a black mug and t-shirt, both of which are currently sold out.

Not to worry. If you really want to broadcast your search engine allegiances, a Scroogled hat, hoodie or t-shirt are still available.

The designer behind the Scroogled word cloud t-shirt broke open the thesaurus to highlight the extent of Google’s scroogling. Did you know you were being Flimflammed and Skullduggered? Just look at your chest for a reminder.

Meanwhile, if having a huge spider on your chest doesn’t creep you out, another t-shirt option features said spider with the Chrome logo as her body, below the “Step into our web” tagline. “Google is the spider. Google services are the spider web. You’re the fly. You know what happens next,” the listing text reads. Google is going to eat me or feed me to her young?

A final t-shirt basically turns the Chrome logo into a neighbourhood watch warning sign. “I’m watching you,” it says, though it has no mouth. “Creepers gonna creep,” the Redmond-based firm notes.

Microsoft’s Scroogled campaign emerged last year, shortly after the launch of the “Bing It On” campaign, which asked people to select which search results they prefer: Google or Bing. Not surprisingly, Bing was the most popular search engine, at least amongst those who were featured on Microsoft’s ads.

Two months later, it launched a website, dubbed Scroogled, that took Google to task for turning its shopping results into a commercial endeavour. Earlier this year, Microsoft expanded Scroogled to target Gmail, too.

Despite Microsoft’s effort, Google is still the top US search engine. According to data from comScore, Google Sites had 66.9 per cent of search share in October, while Microsoft landed at 18.1 per cent.

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