Cyber Monday 2013 set to be busiest ever thanks to surge in mobile shopping

Traditionally the busiest shopping day of the year, Cyber Monday looks set to be even busier this year thanks to a recent surge in mobile shopping.

A new survey from the software company Tripwire has revealed that 63 per cent of consumers will use their mobiles to do Christmas shopping in 2013.

The research was announced today, coinciding with Cyber Monday - the Monday following Black Friday, which last year was the most lucrative day of the year for online retailers.

Visa has predicted that online transactions today will top 7.7 million, a 16 per cent increase from 2012. According to Visa Europe, £5,208 will be spent each second, totalling £450 million in 24 hours.

"UK consumers' shopping habits have changed significantly in recent years: more than 25 per cent of all spend with Visa is now online and more and more consumers are using their mobile devices to search and purchase whilst on the go," Visa announced last week.

John Lewis, who is preparing to receive more than 80,000 orders processed each day at its distribution centre in Milton Keynes, also said that they expect to see an increase in sales through mobile devices.

"With shoppers becoming more comfortable when purchasing via mobiles and tablets, coupled with better connectivity and the rise of smartphones so people can browse online through the day, it's not surprising the way we shop has changed," said Mark Lewis, online director at John Lewis.

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