DataSift inks deal for WordPress data

DataSift has come to an agreement with WordPress owner Automattic to use the full firehose of data from Automattic’s trove of public data.

The deal allows DataSift customers to trawl through the full catalogue of public data owned by Automattic including posts and comments on WordPress.com in addition to content from externally hosted Wordpress blogs and websites powered by Jetpack.

“By most measures, WordPress is the world’s most popular content management system. Adding this massive source of data to our platform advances DataSift’s mission to help companies truly understand the voice of their customers and the preferences of the marketplace,” said Rob Bailey, CEO of DataSift.

DataSift clients will be able to take advantage of the data by using the firm’s filtering capability that allows users to search using 50 unique fields as well as use keyword targeting on post titles, body text, tags, categories, comments and links. Users can also apply minimum comment count thresholds when carrying out searches.

WordPress is one of the most popular content management systems out there with around 1.8 million posts per day as well as roughly the same amount of comments and likes.

“Our partnership with DataSift will help brands leverage this platform to unlock a mountain of data and better understand their customers,” said Paul Maiorana, vice president of platform services at Automattic.

Datasift can now offer its clients access to social data from a variety of sources including Twitter, Facebook, Tumblr, Instagram and bitly thus making it a truly multi-platform data aggregator.

“Real-time social engagement gives brands an incredible opportunity to capture and analyze consumer attitudes and behaviors, and then shift business strategy to take advantage of that feedback,” added Bailey.

The deal with WordPress owner Automattic builds on the news earlier this week that it raised $42 million in a Series C round of funding that will help it to expand even further on a worldwide basis.