Tesco prepares enhanced Hudl for 2014

Tesco is prepping a second version of its Hudl tablet as the phenomenal success of its budget offering shows no signs of dissipating.

An enhanced version of the tablet computer will be released in 2014 after the current Hudl sold out twice since its release with sales topping 300,000 and showing no sign of slowing.

“The new model will be an enhanced version,” said Tesco’s chief executive, Philip Clarke, according to the Guardian, before adding that it had sold “more than we had originally planned in total in the run-up to Christmas.”

There are few details on the second tablet apart from it being an enhanced version with the new specifications likely to be released at some point in early 2014 and be priced at a similar level to the current version that costs just £120.

Ben Wood, mobile analyst at CCS Insight, told the Guardian that Tesco’s expansion into the tablet space is likely to see it expand even further into the consumer electronics market.

“Our expectation is that the Hudl tablet could be a beachhead for a wider expansion into own-branded consumer electronics given the strong sales it has already recorded,” Wood stated.

Tesco’s first Hudl has an impressive array of features including a 7in HD display that has a 1,440 x 900 resolution with a pixel density of 242 ppi. Delving under the outer shell there is a 1.61GHz quad-core processor supplemented by 1GB of RAM and 16GB of storage space that can be expanded to 48GB using the microSD card slot.

It weighs 370g and is 9.85mm thick meaning that it comes in heavier than the Google Nexus 7 and the whole show is run by Google Android 4.2.2. Rumour has it that the next version of the tablet will run on Android 4.4 Kit Kat and it’s widely expected to have a full HD display.