Huawei readies Ascend P7 for April 2014 release

Huawei plans to release the Ascend P7 early next year with a larger screen and improved set of specs compared to its predecessor.

The Chinese company will reportedly release the device in April 2014, according to GSM Arena, with the new features headed by a 5in 1080p TFT LCD display – an increase from the 4.7in one that shipped with the Ascend P6.

It’s expected to have a 1.6GHz quad-core processor, 2GB of RAM, and have 16GB of onboard storage that can be expanded using a microSD card slot. The device will have a 2,460mAh battery with a 13-megapixel rear camera and an impressive 8-megapixel front camera.

It has 4G LTE connectivity and Android will run with Huawei’s Emotion UI 2.0 on top. There are currently no photos confirming what the device looks like but the GSM Arena story states it will be made of “exquisite materials” and look similar to the Ascend P6 with the same metal casing.

The original incarnation – the Ascend P6 – came with an 8-megapixel camera on the rear and 5-megapixel one on the front with a slightly less powerful 1.5GHz quad-core processor supplemented by 2GB of RAM and 8GB of onboard storage. In the power department it has a 2,000mAh battery and runs Android with the Emotion UI skinned over the top.

Huawei is currently the third largest smartphone vendor in terms of device shipments with IDC figures released in October showing it held 4.8 per cent of the market in Q3. IDC remarked that even though it relies heavily on the Asia/Pacific regions for much of its sales it is making inroads into other markets, specifically Europe where it will look to market the new Ascend P7.

The company itself expects to see annual revenue growth of 10 per cent over the next five years that will be largely driven by consumer sales and the enterprise market.