30% of Christmas Day shoppers will use mobiles

Record numbers of shoppers are set to take to the web prior to the Boxing Day sales as consumers use the very gifts they received to take advantage of the best deals on offer.

Currys and PC World expect that around 30 per cent of the online transactions made in the lead up to the Boxing Day sales will be done using a tablet or smartphone thus reflecting a trend seen increasingly in the lead up to the festive period.

Last year the technology retailer saw over 300,000 customers shop online between 19:00 and midnight on Christmas Eve with over 1.8 million clicks across both Currys.co.uk and PCWorld.co.uk on Christmas Day.

The two firms expect TVs to be the most popular product being sold on the twin websites with tablets also projected to be a popular item as consumers look to snap up post Christmas bargains.

Consumers have increasingly used mobile devices to complete transactions in the lead up to Christmas with a survey carried out by Tripwire showing that 63 per cent of consumers were planning to use a mobile to shop.

That preceded a report by IBM that showed 17 per cent of all Cyber Monday sales were carried out using a mobile device – a rise of 55.4 per cent compared to the previous year on US online shops.

It was found that tablets had the best conversion rate when it came to sales with 11.7 per cent of all online purchases coming from slates, which was almost double the 5.5 per cent completed on smartphones.

The five-day online sales period leading up to Cyber Monday saw a rise in consumer spending of 16.5 per cent when set against last year’s figures and made it the most lucrative period for online shops ever.

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