Tim Cook lauds iPhone 5S, boasts Apple successes and teases 2014 plans

Apple CEO Tim Cook has sent out a lengthy memo to company employees, summing up the end of this year and looking forward to the imminent arrival of 2014.

In the letter, Cook covers the experiences of customers buying Apple products over the holiday season, the devices that Apple has launched during 2013 and the company’s various corporate initiatives.

“This holiday season, tens of millions of people around the world, from all walks of life, are experiencing Apple products for the first time,” Cook wrote. “Those moments of surprise and delight are magical, and they’re all made possible by your hard work.”

Listing the various successes of Apple this year, he recounted, “We extended our lead in the smartphone market with iPhone 5S; launched iOS 7, an extraordinarily ambitious project; released OS X Mavericks for free to our customers; introduced the iPad Air and the iPad mini with Retina display; and this week began shipping the Mac Pro from a manufacturing facility in Austin, Texas.”

He went on to boast that Apple reached 50 billion App Store downloads this year. Cook also noted his pride in Apple raising and donating “tens of millions of dollars” for initiatives such as Red Cross assistance for those affected by the typhoon disaster in the Philippines.

Looking to the future, the memo implied some big plans for 2014. “We have a lot to look forward to in 2014, including some big plans that we think customers are going to love,” Cook teased.

The email ended with a personal wish by Cook for his employees to have “Happy Holidays”, along with a warm-hearted affirmation. “I am extremely proud to stand alongside you as we put innovation to work serving humankind’s deepest values and highest aspirations," he said.

"I consider myself the luckiest person in the world for the opportunity to work at this amazing company with all of you.”

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