CES 2014: McAfee rebranded as Intel Security

McAfee is no more as its owner Intel has rebranded the renowned IT security company Intel Security from here forwards.

The announcement was made on the first day of the Consumer Electronics Show [CES] 2014 in Las Vegas and it comes after Intel decided to purchase the company back in 2010 for $7.7 billion [£4.7 billion].

“As we move forward, we will be applying Intel’s history of innovation, performance and trust to develop new digital security solutions to enrich people’s lives around the world. In the meantime, there will be no immediate change to any of the McAfee products, solutions, or services you enjoy,” stated Gary Davis, VP of global consumer marketing at Intel Security.

The rebranding process will take around a year and the Intel Security wording will feature alongside the trademark McAfee shield that remains part of the logo for the time being.

Intel had earlier confirmed that mobile versions of the Intel Security software will be free to use on both iOS and Android devices with chief executive Brian Krzanich stating: "Intel is bringing its award-winning mobile security to every mobile device, phones, tablets, wearables.”

Tech entrepreneur John McAfee founded the company bearing his name way back in 1987 and left in 1994 to pursue various other business ventures. His latest idea, announced back in October 2013, involves an invention called “D-Central”. It reportedly blocks NSA surveillance by allowing users to connect to the Internet from behind a government-proof wall and will cost less than $100 [£61].

In terms of the future for Intel Security, the company is planning to release more details on the deal in the coming months as well as new products on the way at some point in the future.

“We're looking forward to bringing you even more innovative and effective digital security solutions in the future,” Davis added.