Samsung steams into coffee shops through illycaffè deal

Samsung and illycaffè have signed a multi-year deal that involves the two working together to provide an improved customer experience across retail stores.

The partnership, which follows a collaboration at CES 2014, will see the companies’ products be used across respective retail locations as well as Samsung events worldwide that will have “a superior coffee experience” on behalf of illycaffè.

“At Samsung, our goal is to help people live richer, simpler and more meaningful lives,” said Younghee Lee, Executive Vice President of Global Marketing, IT & Mobile Division at Samsung Electronics. “We seek innovators like illy, who share our commitment to enhancing people’s daily lives, to be our partners. Together, we look forward to taking this collaboration to the next level in the near future by opening it up to new areas and additional shared projects and to driving creativity, innovation and passion over a great cup of coffee.”

The first store to take advantage of the new deal is illycaffè’s location on London’s Regent Street with the release stating that it will be a boutique cafè “where traditional style meets high tech, it enables customers to enjoy a superior experience based on engaging visual interaction and premium multimedia content.”

Samsung will also provide illycaffè with a number of different Galaxy devices including tablets and other smart devices as well as digital solutions. This includes a mobile application and various innovative products that have been specifically developed for illycaffè products and stores. There will also be on-site “Samsung Angels” to help customers gain the most from the partnership.

“We are really proud to announce this partnership with Samsung. illycaffè has always been at the forefront of creativity and innovation. Samsung is a natural ally for us in developing a new retail concept where the physical and digital experiences have no boundaries. Their passion for true creativity and their unrivaled expertise in technology innovation and new media will help us in bringing to life a totally new generation of coffee shops around the world,” added Andrea Illy, illycaffè Chairman and CEO.