Sky connected TVs break records powered by thirst for on demand

Sky saw record growth in ‘connected TV’ during Q2 2013/14 as more customers than ever opted to use its variety of on demand and online services.

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The broadcasting giant saw the amount of customers using on demand services increase three-fold in the opening six months of the 2013/14 fiscal year as the number of Sky+HD boxes connected in Q2 13/14 hit one million.

“The investments we are making to accelerate growth in connected TV services are delivering excellent results. We added a record 1 million connected Sky+HD boxes in Q2 – almost 11,000 a day – to take our base of connected homes to 4.4 million. This explosive growth means that Sky has quickly established itself as Britain’s biggest connected TV platform and, with millions of customers yet to connect their boxes, there is still a big opportunity ahead,” stated Jeremy Darroch, chief executive of parent company BskyB.

Customers that have connected the box up to the Internet have been lured by on demand services that include the Sky Store movie rental service, which saw rentals double over the opening six months of the year. The popularity meant that compared to the previous year there were 2.6 million more connected boxes than at this time last year.

Sky Go, which allows subscribers to view content on a number of different platforms, saw total viewing requests top 200 million for the first time with on demand usage driving growth as it rose by 56 per cent compared to the same period last year.

Beyond TV, Sky saw 110,000 new broadband customers added during Q2 13/14 that took the total number to 5.1 million and firmed up Sky’s position as number two supplier in the broadband market.

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Sky still isn’t able to offer its customers the same speed broadband as the likes of BT and Virgin Media with the company reportedly talking to Vodafone to try to set up a high-speed broadband and TV package to rival that of BT.

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