Consumers typically get daily news directly from their Twitter feeds, so why shouldn't CNN? The cable news company and microblogging service has announced a partnership with Dataminr to develop an alert system for journalists.
Dubbed Dataminr for News, the feature intends to bridge the gap between real-time Twitter posts and newsroom reports.
"Twitter has always been a place where news breaks, whether it's a plane landing in the Hudson River, or live-tweeting the Osama bin Laden raid in Pakistan. The challenge is finding those valuable tweets, particularly with more than 500 million sent every day," Twitter's Head of News, Vivian Schiller, wrote in a blog post.
Beta tested by CNN reporters, Dataminr for News is already integrated into their daily workflow, quietly running algorithms in the background to help identify breaking news stories and quickly find credible sources.
Ideally, Dataminr for News will save journalists from hours of scrolling through pointless tweets by surfacing important and trending news. Users will be able to set up Google Alert-like notifications for breaking information to be delivered automatically via the mobile app, email, a pop-up message, or even instant message.
"We were pleased to collaborate with Dataminr to help reshape their capabilities in the news space," KC Estenson, general manager of CNN Digital, said in a statement.
The service will be available to all news agencies worldwide this year; an exact rollout date has not yet been revealed.
"We are excited by the prospect of transforming news gathering with Twitter and are confident that journalists around the world will find our product to be crucial to their news-making," Dataminr CEO and founder Ted Bailey wrote in a blog post.
Earlier this month, Twitter received a swish visual update to begin the New Year with style.
For a comprehensive list of all our Twitter guides check out our Twitter guide for effective business.