It seems that Microsoft’s next move to push forward with its operating systems might be to bring Android apps into the fold.
This rumour comes from The Verge, whose sources claim that Redmond is “seriously considering” providing support for Android apps on both Windows desktop and Windows Phone operating systems.
Not that this sort of speculation is anything new or surprising, particularly given Windows Phone’s failure to gain any real sort of traction over a long period of time – and the fact that it’s a real struggle for Microsoft to push its mobile app store (even though Redmond has made progress here, it’s very much an uphill struggle against the colossal app libraries of Android and iOS).
Nokia’s upcoming “Normandy” Android handset (pictured above), which will purportedly be revealed at MWC, has also fanned the fires of the rumour mongers postulating a much closer Microsoft-Android relationship. Some are even mulling the possibility of Microsoft adopting a forked version of Android and dropping WP entirely, as we discussed in our recent piece: Should Microsoft dump Windows Phone in favour of Android?
The Verge’s sources don’t go that far – they claim that the idea of Android app support is in its early gestation, but apparently there are some Redmond execs who are pushing for a simple move to just enable Android apps in both the Windows and Windows Phone stores.
Others believe it would finish off Windows altogether. It would certainly seem to represent a massive slice of humble pie Redmond would have to choke down – but the fact is that a radical rethinking of strategy may be required.
If Android apps were to be brought under the Windows Umbrella, it’s likely that a third-party would be given the task of the actual implementation of support – this isn’t something Redmond would use its own resources on, the sources reckon.