Huawei unveils Ascend Y530 with simplified Emotion UI

Huawei has released a new affordable and simplified smartphone in the shape of the Ascend Y530 that can be equipped with two diverse versions of Google’s Android OS.

Related: Huawei forecasts annual revenue growth of 10% until 2018

The new smartphone, which Huawei promises will deliver a “fantastically simple mobile entertainment experience for everyone” comes with a variety of useful features and can be used with a new simplified version of its Huawei Emotion user interface [UI].

“The Huawei Ascend Y530 is a ground breaking proposition, offering consumers a choice of Android interfaces. Huawei has built a smartphone that will appeal to individuals who are looking for a fantastic smartphone entertainment experience that is both affordable and, as importantly, simple and easy to navigate and use,” stated Rhys Saunders, UK sales director at Huawei Device.

It comes with a 4.5in screen, 1.2GHz dual-core processor along with a 1,700mAh battery and a 5-megapixel camera that has flash as well as video recording.

The Emotion Simple Android UI can be used instead of Huawei’s regular Emotion Android UI and makes it easier for feature phone users to make the step up to a smartphone. The simplified UI can be turned on in three easy steps and lets owners position the most important apps and content in one place with enlarged icons making it easier to use.

Both versions of the Emotion UI have all the features of Android 4.3 Jelly Bean meaning that users can download apps, music, books and movies from the Google Play Store.

Huawei has posted impressive growth across the globe over the past few years with consumer sales and the enterprise sector continuing to push it on. The company expects its annual revenue growth to reach 10 per cent over the next five years and during that time it will become one of the top three worldwide handset manufacturers by 2014.

Related: Huawei declared no threat to UK security after being banned in US

The smartphone will be available in black from Argos and black and white from Carphone Warehouse upon its release in March 2014 and prices have yet to be release by either retailer.