Qualcomm mothballs smart TV SoC just a month after its release

Qualcomm has abandoned its Snapdragon 802 chip designed for smart TVs after realising that demand for the piece of kit is not what it once was – just weeks after it debuted the chip at CES 2014.

Related: CES 2014: A closer look at Qualcomm’s new SoCs for cars and TVs

The system on chip [SoC] will be dropped from here forwards and it explained in a Valentine’s Day blog post that it won’t have any effect on the other products that it is producing in the same market sector.

“Qualcomm Technologies, Inc. has decided not to commercialize the recently announced Snapdragon 802 processor as the overall demand for processors uniquely designed for smart TVs has proven to be smaller than anticipated. This decision is specific to the Snapdragon 802 processor and does not affect other products we are currently shipping in this segment,” read a statement released by the company late last week.

Qualcomm pulled the curtain down on the SoC chip at CES 2014 in January alongside a range of chips that are designed to give it a push in the popular Internet of Things [IoT] space.

The Snapdragon 802 was designed as a TV application processor with four Qualcomm Krait-class cores, 1.8GHz clock speed and a DX9.3-capable Adreno 330 GPU.

The chip would have included the company’s Hollywood Quality Video [HQV] upconverter that allows content to be delivered “at a level approaching Ultra HD” with multiple 1080p Full HD streams able to be streamed simultaneously on one display.

It had also integrated DSP for Dolby Digital and DTS with additional options for device manufacturers to integrate custom audio or gesture controls. The custom features could have included allowing an online game to be played at the same time as a video conference as well as web browsing whilst streaming a movie.

Related: LG Smart TV “spying” on viewing habits

Qualcomm’s smart TV plans are now unclear and it could abandon any new chips targeting the sector instead switching its full IoT focus onto the Snapdragon 602 chip that will be used in vehicles.