Samsung dominance of Android OS reaches 65%, Galaxy reigning supreme

Samsung’s supremacy in the Android OS market has been illustrated by new figures reporting that it has a 65 per cent share of all devices running on the OS.

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Data from Localytics, a mobile and web analytics marketing firm, shows that Samsung’s dominance of the OS comes from its popular Galaxy line of devices that by themselves account for 30 per cent of the Android market share.

The most popular Samsung device is the Galaxy S3 that accounts for 15 per cent of worldwide Android market and the S4, which was only released a year ago, is responsible for some 10 per cent of the total number of Android devices around the globe. It’s a trend that Localytics can see continuing when the Galaxy S5 arrives later on this year.

“In the short-term, the Samsung Galaxy S3 and S4 smartphones will likely retain their dominance as the two most popular devices in the Android market. However, in the long-term, with the fitness-themed Galaxy S5 release scheduled for availability starting in April, there is no reason to think that the S5 won’t be another massive success for Samsung,” stated a blog post from the firm.

In terms of other Android manufacturers, LG [seven per cent], HTC [six per cent], Sony [five per cent] and Motorola [four per cent] all account for a similar proportion of the market with “Other” manufacturers put together responsible for 13 per cent.

When it comes to Android enterprise it is a similar story with figures released earlier this month by IBM’s Fiberlink subsidiary showing that 56 per cent of the 250,000 Android devices it manages are made by Samsung.

Related: Samsung grabs 56% of Android enterprise market with superior security features

Localytics came to its figures using its mobile and web apps that are installed on 1.4 billion devices, inside 20,000 apps and used by 5,000 customers. The figures in this report were recorded from all the Android devices on its systems during February 2014.