As every technology enthusiast worth their salt waxes lyrical about the biometric capabilities of the Samsung Galaxy S5 smartphone, it may come as a surprise that the coveted flagship handset was not the product that walked away with the "Best Mobile Device" title at this year's Mobile World Congress.
Instead the award, traditionally announced on the last day of the show, fell to the Samsung Gear Fit. Released at the same launch event as its S5 cousin, it is the world's first curved, Super AMOLED wearable device and boasts a built-in heart rate sensor that can pair with the S5 to analyse your fitness data.
The title recognises the piece of wearable technology as the most innovative and creative product showcased at MWC 2014, beating off competition that gathered in Barcelona for the four day event.
This recognition makes sense, especially considering that according to research by Synthesio Samsung was the most popular topic of MWC with 1.2 million online conversations – that's twice the amount of its nearest rival Nokia.
But before we start renaming the whole event "Samsung World Congress", it's worth looking at some of the stats from social media management giant HootSuite. Whilst the company admits "Our social media analytics show that Samsung ruled the roost in online buzz with more than 40,000 mentions across all platforms, and a staggering 30% positive sentiment as they launched the Galaxy S5," it also reveals that LTE, big data and wearable tech emerged as some of the most popular trends.
Indeed, excited chatter from around Twitter buzzed with the theme of "creating what's next for mobile," looking ahead to see how technology could take the industry to the next level.
"Facebook leader Mark Zuckerberg also affirmed his position as one of the most influential business leaders of our time," noted HootSuite, as the social media guru aptly dominated chatter on social media sites during his keynote.
For more, check out our round up of the devices that made our top five of the best smartphones at this year's MWC.