Vine strikes out against sexual content with blanket ban on sharing

Vine will no longer be awash with sexually explicit content as the short video sharing service decided to outlaw videos of an obscene nature on the service.

Related: Vine video-sharing app lands on Android after hitting 13m iOS downloads

The service, owned by Twitter, decided to make the move as it doesn’t want to be the source of explicit sexual content online and not because it has any issues with the presence of sexual content online.

“As we’ve watched the community and your creativity grow and evolve, we’ve found that there’s a very small percentage of videos that are not a good fit for our community. So we’re making an update to our Rules and Terms of Service to prohibit explicit sexual content,” stated a post on Vine’s blog.

It added that for 99 per cent of its users it doesn’t change anything and anyone that needs to know what constitutes an “okay” post should avert their gaze to this article in the company’s Help Centre.

Any user that notices a video that violates the policy is asked to select the button with three dots below the post and choose “Report this post” from the options that pop up.

Twitter launched Vine just over a year ago in January 2013 and after its humble beginnings on iOS it eventually branched out with an Android app meaning that it had already racked up an impressive 40 million users by August 2013.

This was before it arrived on Windows Phone in November and Twitter launching Vine is reportedly one of the reasons that Facebook-owned Instagram decided to add short videos in the months following Vine’s launch.

Related: Vine celebrates one year of uploads

Vine continues to release a steady stream of updates for the service that has included web profiles, vanity URLs, added video editing capabilities and support for web embeds, with plenty more expected in 2014.