Apple promises discounts galore in secretive new loyalty scheme

The average Apple fan probably doesn't spend enough each year to qualify for Apple's Loyalty programme. But Cupertino is offering some new discounts for those who do cross the $5,000 (£3,000)-per-year purchasing threshold.

Apple's Loyalty Program has been in place for years, according to TechCrunch, but Cupertino is making several improvements to all three programme tiers—$5,000 (red), $35,000 (£31,000 - green), $200,000 (£120,000 - blue)—in an effort to drive more sales to IT departments and education customers.

For example, schools looking to fill their classrooms with Mac computers can now enjoy a 6 per cent discount in the lower tier, and up to 8 per cent off in the higher category. Apple iPads, meanwhile, continue to be marked down 2 to 4 per cent, based on model and quantity, TechCrunch said.

But if you're looking to hand out new iPads to employees, Apple offers a special campaign with larger-than-usual discounts for packages of 50 units or more. According to TechCrunch, organisations must speak with an Apple Retail Business Team member at a store or via phone to make arrangements.

Third-party accessories—excluding sellers like Jawbone and Beats—also come with a 5 to 10 per cent discount on the low tier, and even higher as you spend more money.

Perhaps the most exciting addition to the Loyalty Program is the Apple TV , which, according to TechCrunch, is making a real play for time in the conference room and classroom, where the device can connect to an iPad to provide seamless presentation capabilities.

What began as a simple hobby for Cupertino has turned into a billion-dollar business: CEO Tim Cook revealed late last month that the Apple TV has sold more than $1 billion (£602 million) worth of devices in 2013.