ABI: 20% increase in tablet shipments driven by Apple and Samsung push in emerging markets

Branded tablet shipments will increase by 20 per cent in 2014 with emerging markets across Latin America, Eastern Europe, the Middle East and Africa continuing to see high levels of adoption.

Related: Windows 8 & RT tablet shipments to surge to around 75m by 2015

A study by ABI Research predicts that there will be 200 million branded tablet shipments in 2014, which is an increase of some 20 per cent compared to last year’s level of 166 million shipments, with the research firm of the belief that Intel has the chance to shake up the space through its new processors.

“One of the greatest opportunities this year is for development, manufacturing and marketing of tablets on a regional and even local level, which shakes up the vendor ecosystem of the past four years. Partnerships and deals struck this year will be key for the next few years of tablet adoption,” says senior practice director, Jeff Orr. “If Intel is able to achieve its goal of 40 million tablets with its processor technology, the silicon vendor will suddenly become a significant player.”

Intel first confirmed it was set to lay further siege to the tablet and smartphone market back at IDF 2013 in September before firming up its 2015 roadmap at CES 2014 in January. It has since revealed a number of new tablet chips and it will hope to beat off the likes of Qualcomm in the increasingly competitive fight in the tablet processor space.

Related: iPad takes lowest tablet market share since launch as Samsung surges

ABI’s numbers also show that North American will see its share of branded tablet shipments drop below 50 per cent for the first time. This is as a result of Apple, Samsung and other OEM vendors attempting to curry favour in emerging markets and will see new opportunities emerge for retail, network operators and e-commerce.