HTC One M8 goes on sale SIM free for £528.98 at Unlocked Mobiles

Another retailer has announced it is to sell the HTC One M8 SIM free as Unlocked Mobiles is offering the device at an eye-watering price of almost £530.

Related: HTC launches new One M8 smartphone with more aware refocusing camera

The device officially goes on sale on the site on Friday 28 March and the SIM free version will set back consumers £528.98 for a Gun Metal Grey or Silver White coloured smartphone – a mere £1 cheaper than Phones4u is offering it at.

Unlocked Mobiles’ estimated delivery date of 28 March means that the SIM free device gains a precious few days on the rival Sony Xperia Z2’s release date of 1 April and its release comes weeks ahead of the Samsung Galaxy S5.

The site, however, isn’t offering customers pre-ordering the HTC One M8 any sweeteners compared to Phones4u and Vodafone, which is giving away a HTC BoomBass speaker to customers taking out a lengthily contract on the new device.

A London launch event earlier today was chosen by the Taiwanese company to debut the HTC One M8 smartphone that it hopes will mount a credible challenge to other Android manufacturers.

The smartphone has an impressive array of features inside its full metal body including a 5in Full HD display, a Qualcomm Snapdragon 801 quad-core processor clocked at 2.3GHz and 16GB of internal storage that can be upgraded to 128GB with an additional memory card.

HTC has added a new dual rear camera system to the device that consists of a primary UltraPixel camera as well as a secondary camera that will reportedly allow owners to take 3D videos in the future. Selfie-lovers will be pleased by the presence of a third 5-megapixel front camera that completes the device’s impressive photography lineup.

Related: HTC One M8 vs Htc One: Spec Comparison

To experience the launch as it happened, check out our liveblog of all the action over at Kensington Olympia.