Big data: Addressing new business analytics challenges

Time machines are fiction, but the need for timely and accurate information is real. Analytic solutions greatly benefit from the ability to co-locate transactional data, the data warehouse, and the analytics engines on the same platform.

In this paper, we will use a definition of business analytics (BA) paraphrased from Wikipedia, to wit: the process of developing optimal or realistic business decision recommendations insights derived through the application of statistical modeling and analysis of an existing or simulated database. The analytics may be simple or extremely complex, and may range from addressing immediate operational (tactical) needs to the less urgent development of a strategic plan.

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