EE is not about to slacken the pace of its 4G LTE expansion, wanting to keep the advantage it has had over rival networks since Ofcom gave it the green light to start its own LTE rollout pre-UK 4G auction.
EE has announced that it has now flicked the switch on 4G in 12 new UK towns, bringing the total coverage of towns and cities across the country to 187.
So which locations are the lucky recipients of superfast mobile broadband today?
Antrim, Coleraine and Newtownabbey now have 4G in Northern Ireland, with Bridgend and Pontypool joining the club in Wales. Scotland has just the one place, Livingstone, and in England, EE has graced Burnley, Leigh, Macclesfield, Nuneaton, Sittingbourne and Tamworth with its LTE presence.
EE is keen to stress it's not just about towns in England, and also noted that it's upgrading coverage along major commuting routes (something it has banged the drum about previously) between Edinburgh and Glasgow, and Cardiff and Swansea, so travellers can get their superfast data fill.
The network isn't just pushing forwards in terms of geography, either, as EE has also just announced cheaper 4GEE plans, which now start from £14 per month – and a budget 4G handset, the Kestrel, which weighs in at £99 on PAYG (or is free on the aforementioned £14 contract). That's thirty notes cheaper than EE's previous budget 4G champ, the Alcatel One Touch Idol S.
Still, EE needs to look to become more competitive in the face of rivals such as Three, which is offering customers 4G with no extra charge on their plans.
Olaf Swantee, CEO at EE, commented: "Our 4G rollout is continuing at an industry-leading pace, reaching more and more people in places right across the UK. We're connecting major towns to make sure that consumers, commuters and businesses have 4G where they live and where they work. As well as expanding our 4G network into new areas, our teams are switching on new 4G sites in our existing 4G cities and towns to make the EE network experience even better."