Android TV aims for the centre of the living room through "fun, fluid and fast" experience

Google has hatched its latest plan to takeover living rooms through the use of an entertainment interface that is designed to be “fun, fluid and fast.”

Related: Google TV: Android set-top box set for CES 2014 launch?

Android TV, the details of which were revealed in documents obtained by The Verge, will work in a similar way to Apple TV, Roku and Amazon Fire TV, offering an interface that developers can easily build apps for.

"Android TV is an entertainment interface, not a computing platform," writes Google. "It’s all about finding and enjoying content with the least amount of friction." It will be "cinematic, fun, fluid, and fast."

The interface itself will be formed of a number of different “cards” that sit on a shelf, every card having the appearance of a movie poster and allowing the user to easily pick the correct content that will include movies, shows, apps and games.

Users will use a remote control to scroll through the content with the four-way directional pad providing the lion’s share of control as well as Enter, Home and Back buttons to get around, with “optional” game controllers being launched at a later date.

Developers will be able to use voice input and notifications on the service but Google is attempting to dissuade developers from taking this route.

When it comes to finding new content, Google is trying to edge away from relying on search and will instead recommend content to users as soon as the television is switched on and could even offer the ability to resume content that was being watched on a phone or tablet.

"Access to content should be simple and magical," read one document, adding that it should never be longer than three clicks of gestures to go from the home screen to a new item of content.

The same documentation adds that the firm is already speaking to app developers to create content for the service and wants them to provide content that is consistent with Google’s own interface.

"Android TV is Android, optimized for the living room consumption experience on a TV screen," one document said.

Related: Amazon Fire TV review

Chromecast won’t be disappearing and it could mean developers have to create different interfaces for the separate platforms – something that may end up stunting Android TV’s success.

Image Credit: The Verge