Facebook delivers a “win” for users and brands through privacy checkup

Facebook has given its separate versions a “privacy checkup” in a move to make it simpler for users to share the right content with the chosen person.

Related: US gov agency set to inspect Facebook privacy policy changes

The new policy comes after an extensive privacy survey that took in 4,000 people per day across 27 languages to try to work out exactly what users wanted to see changed.

"Some people have felt Facebook privacy has changed too much in the past, or we haven't communicated as well as we could have," said Facebook’s privacy product manager, Michael Nowak, according to The Guardian. "Now we're thinking about privacy not just as a set of controls or settings, but as a set of experiences that help people feel comfortable.

One of the main problems that Facebook discovered was that users were unclear about who got to see posts that were restricted to being shared with friends that are then limited to being seen by your mutual friends.

Another major change that is being rolled out is alterations to its “audience selector” tool that allows users to choose who will see each post. It will get added prominence in the iPhone app to allow users to easily switch between posts that are “public” or “just for friends”.

The same feature also gets a refresh on the desktop version of the site with the two popular choices of “public” and “friends” becoming more prominent, and other choices will be available via a drop down menu.

Facebook’s high-level of transparency has been championed by Gigya CEO Patrick Salyer, who stated that the move is a “highly positive step in the direction of transparency” and a “win for Facebook,” as well as the brands and users that leverage the service.

“Facebook depends on consumer trust and must continue making its policies and functionality clear with regard to sharing data and timeline updates,” said Salyer. “In many ways, the network can take lessons from its own third-party authentication system, Facebook Login, in how to address transparency and data usage. Facebook should continue implementing the same type of visibility and transparency on its own site that it does with others. Privacy has always been a hot-button issue for Facebook users and now more than ever transparency is key.”

Related: Major consumer groups call for government action over Facebook privacy changes

Facebook stated that it performs some 80 trillion check every day in order to limit data leaks and to be sure that posts are only seen by the user that is supposed to see them and it’s hoped the latest changes will pacify any criticism over its privacy policies.