Samsung Galaxy S5 incorporates Deezer's music streaming service

The Galaxy S5 will now come with six months free access to Deezer, following a major European deal signed by the music streaming service and Samsung.

Samsung users will have access to the Premium+ music service, which features 320kbps sound quality and music recommendations by Deezer's network of music editors.

A regular six-month Deezer subscription would otherwise cost £60.

"The digital music market is evolving at a phenomenal pace, with people placing less importance on physical ownership and caring more about the availability of music and its accessibility," said Lee Epting, vice president of Samsung Electronics Media Solution Centre Europe.

Arch-competitor Spotify similarly inked a deal with Virgin Media back in 2011 to allow customers to listen via mobile without using any data allowance. In December last year, Spotify Free was made available on smartphones and tablets.

As is typical with deals like this though, customers must provide payment details on sign-up. These details will then be used to debit customers' accounts once the six month introductory offer expires.

Axel Dauchez, CEO of Deezer, said, "This is a momentous collaboration. Samsung is creating some of the most innovative devices around at the moment, while we're offering the most intuitive and personalised music service there is. Together we are in a position to offer people the best music experience available."

Whether Deezer is indeed the best music experience available is up for debate, but with a worldwide user base of 16 million across 182 countries, the French company is a formidable force in the changing music industry, and this deal may well tap further into a massive global market of waiting ears.