The next nature series involving David Attenborough, "Conquest of the Skies" will be shown on both TV and, according to the team behind the programme, on VR headset Oculus Rift.
The company, Atlantic Productions, has acquired several Oculus Rift developer kits, according to director John Morris, and left it excited at the prospect of filming for a VR audience.
The firm is hoping to make the first major wildlife production viewable using the headsets.
"We're now filming for the Oculus Rift," Morris told Realscreen, "so when we filmed our recent flight in Borneo, we filmed with an eight-camera rig, so you got the full 360-degree experience."
Morris added that he could see "millions" of headsets being sold in the future and that it offered huge monetisation potential for businesses.
Oculus Rift was recently snapped up by Facebook in a deal worth $2 billion (£1.2 billion). Primarily intended as a gaming platform, there has been some controversy as commercial companies discuss ways that the tech could be re-appropriated.
According to Atlantic, the close-up and immersive nature of the Oculus makes it ideal for experiencing wildlife programming.
One of the prospects that the company is relishing, according to Morris, is pushing the boundaries of a non-fiction experience on a new platform.
"In terms of the creative challenge, we look at this as being comparable to the beginning of the film industry," he added.