Sony, hit by falling demand for televisions and cameras, will be boosted by the news that its next-gen gaming console, PlayStation 4, has sold 7 million units in just five months.
As of 6 April, the console, priced at £350 in the UK, has surpassed rival Microsoft by more than 2.5 million units, with the Xbox One selling 4.2 million by the same date, according to Bloomberg.
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The news will be a welcome one to console developers across all platforms, as it proves that there is still massive demand for high-performance gaming systems.
"The consoles sales are a positive sign for Sony even though the overall electronics business is not performing well," said Kazuyuki Terao, the Tokyo-based chief investment officer at Allianz Global Investors, according to Bloomberg.
"It is more important for other products in the electronics unit to recover."
Sony has agreed to sell its stake in Final Fantasy studio Square Enix for 15.3 billion yen (£89 million) to make up revenue amid falling share prices.
More than 20.5 million PlayStation 4 games have been sold since its release, while developers plan to release 120 more titles for the console this year, Sony said.
"Although we are still facing difficulties keeping up with the strong demand worldwide, we remain steadfast in our commitment to meet the needs of our customers," said Andrew House, the president and group CEO of Sony Computer Entertainment.