Apple promises to help environment in 'Better' video

Just in time for Earth Day, Apple has been talking up its efforts to go green.

The company has released a new environmentally themed video shot on location at Apple facilities and narrated by CEO Tim Cook, who pledges "an even stronger commitment to the environment for the future."

In the video, titled "Better," Cook promised that the company would "use greener materials, less packaging," and "do everything we can to keep our products out of landfills."

He said Apple has already made a number of "changes that will benefit people, as well as the planet" – from "building new data centres powered by the sun and wind" to constructing a "manufacturing facility that runs on 100 per cent clean energy." As part of its efforts to reduce its environmental impact, Apple is also working on new product designs that make use of recycled materials, Cook said.

"At Apple, we strive to reduce our impact on climate change, find ways to use greener materials and conserve resources for future generations," the video's description reads. "Now more than ever, we will work to leave the world better than we found it."

Alongside the video, Apple has updated its environmental microsite to highlight the progress it's made to reduce its carbon footprint and tackle climate change. At this point, all Apple data centres are powered entirely by renewable energy and 86 per cent of the energy used at its corporate campuses is renewable. In 2013, the use of renewable energy at Apple corporate facilities increased 169 per cent worldwide, the company said.

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Apple hasn't always been an environmental darling. In 2012, Greenpeace criticised Cupertino for relying heavily on "dirty energy" to power its cloud. In a report this month, however, Greenpeace said Apple has made "significant improvements" in its transparency around environmental issues and "has shown itself to be the most innovative and most aggressive [major cloud brand] in pursuing its commitment to be 100 percent renewably powered."

But for all the positive steps it has taken, Apple acknowledged that there is still work to be done.

"We have a long way to go and a lot to learn, but now more than ever we will work to leave the world better than we found it," Cook promised in the video.