Why storage vendors need to become less greedy and more honest

Gavin McLaughlin of X-IO has seen the storage industry develop over the past several years and is confident this is a great period in its timeline.

According to Gavin, the storage market has (and will continue to) change for the better. Not long ago, it was dominated by a handful of major vendors, but we've recently seen the emergence of a number of startups, which is really promising.

However, he also believes that the industry as a whole needs to change its ways in several areas, in order to move forwards

Crucially, Gavin thinks that vendors have to become a little less greedy and a lot more honest. The so-called "warranty game" in particular needs to end.

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