Facebook picks up Moves app, steps into fitness arena

Facebook is putting its fingers in ever more pies – a bit like a certain other Internet giant we could name beginning with G – and along with the likes of mobile messaging and virtual reality, the social network's latest acquisition is Moves, a fitness app.

As you may have noticed, digital health and fitness has become a big growth area, and Moves is another fitness tracking solution which has become popular, with some four million downloads across iOS and Android.

Billed as an "activity diary of your life" and developed by ProtoGeo Oy, the app tracks everything from walking through running and cycling, works out calories burned and keeps an exercise diary.

No sums were disclosed when it comes to how much this one has hit Facebook's wallet, but it's not on a level of some of this year's bigger buys, of course.

In a statement, ProtoGeo Oy announced: "Now we're joining Facebook's talented team to work on building and improving their products and services with a shared mission of supporting simple, efficient tools for more than a billion people."

The developer went on to clarify that the Moves project will remain a standalone app, just as it is, with no plans to "commingle data" with Facebook, as the company puts it. That will, of course, be a major worry for privacy activists – namely what Zuckerberg could potentially do with all that lovely step tracking location data...