Are there some Twitter users you wish would just quieten down a little bit? Does one of your friends live-tweet every meal they eat, or post endless football memes on the weekend?
Well, a new function being phased into Twitter might be just the thing for you. The new option is called “mute”, though some users are already calling it “stealth unfollow”.
It’s designed as something of a temporary in-between option for when blocking someone seems too harsh, but they’re still annoying you. Some users have suggested that if you follow your boss on Twitter, this might be a good option for you.
While many third-party Twitter apps have featured a mute option for a while now, this is the first time Twitter has looked to implement the option directly into its own service.
While mute may be an attractive option, if users are receiving abuse or harassment from other users, they should continue to block and report the malicious tweeters.
Twitter has not commented specifically on its plans for rolling out the mute feature.
However, its VP of engineering, Alex Roetter, wrote in a blog post that Twitter is going through a period of intense experimentation:
“It’s rare for a day to go by when we’re not releasing at least one experiment,” he said. “We’re able to run tests more frequently because we’ve built a more robust experimentation framework, which we use to run tests not only on the web, but also in our mobile apps: Twitter for iPhone and Twitter for Android.”
He added that over this period, “You may see some features that your friend doesn’t see, or vice versa.”Leave a comment on this article