App Annie gives app publishers leg up through two new services

App Annie wants to help app publishers and marketers to make sure apps are more visible in app stores through two new solutions that focus on keyword visibility within stores.

The new products include the App Store Optimisation solution as well as Advertising Analytics that both work together to help companies work out how visible their app is and if advertising is returning the right amount of value.

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“While advertising is beginning to rival freemium as a leading method of generating revenue, publishers will benefit greatly from being able to analyse their advertising data in a holistic sense: next to app store data, with ad data from more than 20 platforms. The addition of keyword optimisation tools makes App Annie’s platform the most comprehensive app marketing tool available in the world and we are thrilled to see these additions go live today,” said App Annie CEO Bertrand Schmitt.

Advertising Analytics allows publishers to combine revenues and downloads from a varied list of different platforms, including iOS, Google Play and Amazon’s App Store, together with advertising data from over 20 platforms to get a better idea of how user acquisition is progressing.

App Store Optimisation, meanwhile, allows publishers to work out which keywords are boosting apps as well as ones that are helping competitors to ascertain the keywords that have the best chance when it comes to discoverability. Keyword Top Charts and Top Keywords by App are two new features that make this possible with the end goal that both will help to drive downloads and user acquisition.

Visibility within app stores is increasingly important to publishers with recent figures from Forrester showing that 63 per cent of iOS users fund apps by searching the Apple App Store and becoming as visible as possible could make or break an app’s success.