Google Now notifies shoppers when nearby stores selling recently searched items

Google Now has been updated to allow Android smartphone owners to receive notifications on products when in the vicinity of a retail outlet selling a product that has been searched for by the same account.

Related: A closer look at Windows Phone 8.1 and Cortana: A bold new experience

The update to Google Search was released by Google earlier today and will mean that items searched for using the Google account linked to an Android smartphone will lead to details about retail outlets and the price of the item at the store.

“You’ve been looking for the perfect pair of hiking boots online, but haven’t gotten around to pulling the trigger. Starting today, if you’re out and about and near a store that carries those boots, you might see a Google Now card showing you the product and price to remind you that you wanted them,” stated a Google G+ post.

Even though Google Now can tell you whether the store carries the item in question, it still can’t provide information on stock levels thus meaning that the last part of the process will require some kind of human interaction.

Like any other card that is a part of Google Now, this one can be turned off in Google Now’s settings in order to prevent multiple users of the same account seeing suggestions for products that are part of a Birthday or Christmas present.

Google has been busy delivering improvements to its personal assistant over the past weeks and months. After bringing Google Now to desktop users for the first time in March it has also added offline support for the service as well as the chance to remember where you have parked your car.

Related: Nexus 5’s coveted Google Now launched finally launched in Play Store for all devices

The latest addition builds on Google Now’s increasingly impressive body of work on both Android and iOS that, on the latter, is a realistic challenger to Apple’s own personal assistant Siri.