We’d recently heard that BlackBerry was preparing to unleash its new budget phone on Indonesia very shortly, and now we have a firm date for the BlackBerry Z3 following a launch event.
The BlackBerry Jakarta Edition will go on sale come 15 May (this Thursday) over in Indonesia, and BlackBerry hopes that the low-cost device will help turn its fortunes around in the country. It will compete against the increasingly lower priced budget Android phones which are currently making their presence felt in Asia (and elsewhere, for that matter). The Indonesian price for the Z3 will be IDR 2,199,000, which is equivalent to £112.
The Z3’s design echoes the Z30, minus the premium construction naturally at this price point, and it offers a 5in screen with a 960 x 540 resolution, a Snapdragon 400 CPU running at 1.2GHz, and a 5 megapixel camera. The phone will run BlackBerry 10 OS version 10.2.1.
It seems like a solid enough handset, certainly, and though that resolution won’t look too impressive on a 5in screen, you have to take the price into account here.
BlackBerry is promising a long lasting battery life, and the “best Bahasa typing experience on a touchscreen”. There will also be a limited edition of the phone with a “Jakarta” inscription on the back, which will be available for a limited time. Further localisation will come in the form of exclusive BBM stickers for the Indonesian market.
CEO John Chen commented: “BlackBerry has changed the way millions of people around the world stay connected. From conception to delivery, the BlackBerry Z3, Jakarta Edition was designed specifically with our Indonesian customers in mind. This device gives users more ways to connect, share and communicate, providing the best tool for secure, reliable communications and collaboration with friends, family and co-workers.”
BlackBerry is apparently in the smartphone market to stay, but its success at the budget end of the market is crucial, so it will be just as interesting to see how the Z3 performs, as it will be to watch the firm’s more premium offerings like Windermere.Leave a comment on this article