Former Burberry and Topshop bigwig launches new "multi-sensory" social network

Former marketing chief turned digital entrepreneur Justin Cooke has unveiled Tunepics, a new app that enables users to combine images with songs from iTunes.

The network has already received celebrity endorsements from the likes of Jamie Oliver, Sir Paul Smith and Will.i.am, with fashion brands ASOS and Hunter also signing up for accounts.

Users have access to more than 35 million songs on iTunes which they can add to photos to create a Tunepic, as well as being able to further express their mood through filters, weather effects and an "emotion wheel".

The files can then be shared on other social networks and via text message.

The music track appears as a preview of the song from the iTunes store, along with a link to buy it. Despite being a member of Apple's affiliate programme, Tunepics is privately funded and has not received any Apple investment.

Cooke, formerly vice president of PR at Burberry and CMO at Topshop, defines Tunepics as an app for "the Snapchat generation" which enjoys "disruptive, impulsive, emotional behaviour."

"Music heightens any experience," he added. "It's about capturing those moments where you can't quite articulate what you want to say and sharing that. We think it's highly disruptive and will be one of the fastest-growing social networks."

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Tunepics was designed by Innovate7, of which Cooke is the founder, and built by AKQA.

Check out the clip above to find out more.