How to watch the LG G3 launch live online

LG is set to reveal its latest flagship smartphone later this afternoon, and if you want to watch the event live, then your wish has come true (though maybe you could work on some better wishes, ones with a little more gravity, for the future).

To watch the curtain being pulled on the LG G3 – and the inevitable funky music and lengthy slideshows detailing all the new handset's features – then look just above this text, where you'll find LG Mobile's official live stream of the London launch event. Coverage starts at 18:00 GMT.

The ITProPortal team is there in person, of course, so if you want some razor sharp analysis to go with the video coverage, then check out our live blog which will feature the usual blow-by-blow commentary.

If you want a full roundup of all the rumours which have spilled out concerning the G3 – and there are plenty of them – then see our piece on all the latest news from the rumour mill, and our story on the latest (official) leak from this morning which added a couple of snippets of info.

Well, not long now... are you looking forward to the G3, and its super-sharp 530 ppi display? Is there really any need for that kind of resolution on a 5.5in smartphone? Are you weighing this handset up against the Galaxy S5, or HTC One M8?

Let us know your thoughts in the comments...