Apple plays copy-cat; HealthKit already exists

Apple’s new HealthKit isn’t as fresh as first thought with an Australian company claiming that its global health platform that carries the same name was ignored by the Cupertino-based giant.

HealthKit, an Australian startup, owns both the Twitter handle and website of the same name with a similar service that connects doctors and patients across the global, which has a number of customers in English speaking companies such as the US.

Related: Apple unleashes iOS 8 SDK with HealthKit, HomeKit, and Swift programming language

“Feeling annoyed #Apple is using our #HealthKit name for their new health product! @tim_cook r u aware of this?,” read a Tweet from the HealthKit Twitter account.

This was followed by another Tweet that stated “Apple likes our #HealthKit name and so do we!” before a retweet from another user stating that HealthKit has in fact been around for much longer than iOS 8.

“It is very flattering that they like our name, but I’m a little let down because how hard would it have been to spend five seconds to put HealthKit.com into their browser and find us?” Alison Hardacre, co-founder and managing director of HealthKit told WIRED. “Everybody worries that Google or Apple will come into their space and their business will die, but no one thinks that company will come into that space and use the same name!”

Hardacre added that the domain name, which was bought back in 2012, is “too important to let go” and Apple has yet to provide a comment as to what it will do next.

“It’s been so intensely hard to build this business. We dont want to be trampled on by a big company like Apple,” Hardacre added.

Apple announced HealthKit on Monday as part of the SDK tools that are designed to be used with iOS 8 and form the crux of its Health app that will likely be a large part of its push into the wearables sector.