Google and Twitter kiss and make up: Public alerts to include relevant tweets

Google has announced this week that it will now begin incorporating tweets into its public disaster alerts.

Services such as Google Maps, Google Now and the Public Alerts website will now include relevant Twitter messages alongside data from organisations such as the National Weather Service.

Read more: The future of Google: From search engine to the engine that rules our lives?

An announcement on Google+ stated, "We launched Public Alerts to provide updates from official sources, such as the National Weather Service, via Google Now, Search, and Google Maps. Now, some of the more extreme Public Alerts will include Tweets to help answer important questions: are schools closing? Are neighbors evacuating? What are people seeing on the front lines of a storm?"

While there are currently no plans to incorporate Facebook results into the service, perhaps due to the company's strong ties with Bing, the news suggests that the search engine giant recognises that social media channels are now often the first medium to break news stories and are able to provide information relevant to the local area.

The new partnership also indicates a thawing in relations between the two companies, who have clashed since ending their agreement to include tweets in real time search results back in 2011. In 2012, the microblogging site described the company's decision to include Google+ results into its search engine as "bad for people."

Read more: How to link Google+ to Twitter

A Google spokesperson told Wired, that "there are no plans to bring back Twitter-powered real-time search or to use Tweets in other ways."

So for now, at least, it seems as if the public alerts service is as far as the collaboration between the two companies will go.