BSKyB has announced the launch of the first television channel dedicated to European football, Sky Sports 5.
Customers who already subscribe to Sky Sports will receive the new channel at no extra cost and will also have the opportunity to sign up for two years' free Sky Broadband Unlimited.
Barry Francis, managing director of Sky Sports said, "Sky Sports 5 takes our unrivalled live football coverage to the next level, offering more European football than ever before. There's never been a better time to be a Sky Sports customer and with two years' free totally unlimited broadband, we offer the ultimate package for sports fans."
Sky's latest offering will show more than 600 live European football matches next season, including European Qualifiers, La Liga and other European football programmes.
Also, the channel will offer live coverage of Holland's Eredivisie for the first time in a four year deal. Former England captain and Sky Ambassador, David Beckham said, "Some of my greatest playing moments were on the European stage with Manchester United, playing in El Clasico for Real Madrid and captaining England in Euro qualifiers. Sky Sports 5 will offer all the drama and excitement that European football has to offer and I'll certainly be gripped."
Sky customers should return to the site on the 12 June for the channel's launch and to register for two years' free broadband. The company will be hoping that the new venture is a success after BT Sport severely dented their football line-up by winning exclusive rights to the UEFA Champions League from the 2015/2016 season onwards.