So you’re ready to roll out a new app or maybe you already have. There are a few things you need to consider before you rush your app to market. Here are five mistakes you want to avoid when rolling out your app.
It seems like everybody has an app these days. Your competitors, your partners and sometimes even your customers have apps. Your boss, your sales people and your marketing team all want an app. But it’s easy to miss some of the pitfalls that companies often fall prey to when designing and managing their apps.
Miles Branman, a Digital Marketing Specialist at Localytics, has posted a blog listing five of the most common mistakes that companies make when they develop and release an app.
Define a clear user value
One of the key points that Miles talks about in his post is that many companies rush headlong into app development without defining a clear user value and how the app compliments the company’s overall brand strategy.
Track the right metrics
Another point he brings up is not having a clear definition of an app’s success or failure and not tracking the right metrics.
Miles also says that many companies miss the opportunity to steer users in the most profitable directions in-app. Also companies don’t segment users and tailor the experience according to user behaviour.
There are a lot of good points in Miles' post and he goes into more detail on each of the five mistakes companies make.
You can read the full blog post here.