If you want an iMac, you can now pick one up starting from £899, with Apple introducing a new 21.5in model at this price point.
The new all-in-one is available to order today, and will be dispatched from Apple's online store within 24 hours according to the website, should you be desperate to get your mitts on one. Cupertino boasted that the device features "a stunning ultra-thin design" and a "brilliant display".
In terms of specs, the new iMac is powered by a 1.4GHz dual-core Intel Core i5 CPU which features Turbo Boost up to 2.7GHz, and has integrated Intel HD 5000 graphics. The base model also comes with 8GB of memory and a 500GB hard drive (you can upgrade to a chunkier 1TB for £40, or a 1TB Fusion drive for faster performance for an extra £200).
In terms of connectivity, two Thunderbolt ports are on board, and four USB 3.0 ports. The all-in-one supports 802.11ac Wi-Fi as well, and comes with a range of free software including iLife and iWork for play and productivity.
At £899, the new model is £150 cheaper than the previous lowest-end iMac, the 21.5in offering with a 2.7GHz quad-core Intel Core i5 (with turbo up to 3.2GHz) and Intel Iris Pro graphics. That one is still on sale starting at £1,049.
If you were hoping for a refreshed 27in iMac, then you're out of luck we're afraid, as this is the only change Apple has made to its desktop all-in-one line-up.