YouTuber Felix Kjellberg, earns £2.4 million in advertiser revenue every year under his username "PewDiePie," he has revealed.
The Swedish national, who now lives in Brighton, told the Wall Street Journal that his video series, which shows himself playing video games while talking to the audience, has proved extremely profitable.
"I play video games and try to entertain to the best of my abilities," the 24-year-old said. "It's kind of amazing that I can play video games for a living. When I realised that for the first time, I almost got teary-eyed."
Kjellberg began his YouTube career while he was still a student in Gothenberg back in 2010 and has now amassed 27 million subscribers. Since signing a deal with Maker Studios in December 2012, his ads are now managed by the Disney-owned company.
PewDiePie was also partly responsible for the sudden surge in popularity for the mobile game, Flappy Bird. His video, titled "Flappy Bird – Don't Play This Game," saw the game rise to the top of the App Store charts.
Kjellberg said, "It's cool to have this kind of influence, but at the same time it's kind of scary. Unlike many professionally produced shows, I think I've established a much closer contact with my viewers, breaking the wall between the viewer and what's behind the screen."
"What I and other YouTubers do is a very different thing, it's almost like hanging around and watching your pal play games. My fans care in a different way about what they are watching."
Based on recent estimates, PewDiePie is believed to be the highest earning YouTube star, but a growing number of people are now using the platform's ad revenue as a way of making a living.