Apple’s mysterious eBay Store is out of the wilderness and back online selling iPhones at prices that undercut the company’s own online refurbished store and pre-empt a new iPhone launch in September.
Related: Apple iPhone 5 review
It’s being reported by Apple Insider that the storefront, which first appeared in 2012, is back on eBay’s site and selling “Apple Certified” iPhone 5 devices in a range of specifications – something even Apple’s official refurbished site isn’t doing.
Prices on the devices range from $449 [£262] for the 16GB model, $479 [£279] for the 32GB model and $499 [£291] for the 64GB model and all three configurations come in both black and white colourways.
All iPhone 5 handsets are factory-unlocked for GSM networks and come with an Apple warranty as well as a number of new items including a lightning cable, USB charger, Apple EarPods and a manual.
Each pre-owned device has been returned to “like-new condition” with complete burn-in testing and has passed a final quality inspection by Apple technicians before being sent out.
Apple launching an eBay Store has all the hallmarks of a similar move made in March 2013 when it seeked to sell off refurbished iPads at $100 [£59] less than Apple’s own refurbished store ahead of the new iPad’s launch a short time afterwards.
The storefront then disappeared without a trace before the 2013 iPad was launched and Apple Insider reports that it later found out it was part of an Apple three-month pilot programme that wasn’t renewed.
Apple is expected to launch a new iPhone handset this September and most rumours point to it equipping the new smartphone with a larger display to enable it to challenge many of its Android rivals.