Google is in lukewarm water in Europe after a German data protection watchdog told the web firm it must ask for user permission before creating automatic user profiles by using data from various services.
"Google is ordered to take the necessary technical and organisational measures to guarantee that their users can decide on their own if and to what extend their data is used for profiling," Johannes Caspar, the data protection commissioner for Hamburg, said in a statement on Tuesday according to Reuters.
Caspar added that the search engine company has, in the past, refused to allow users more control of how data is aggregated from services such as Gmail, Android and Google Search.
In Germany it is not lawful to process data that shows financial wealth, sexual preference and relationship status, or other aspects of private life unless the user in question gives explicit consent.
The Financial Times reports that a spokesperson from Google told them it is studying the ruling to try and work out what it’s next steps will be.
France and the UK both warned at the time that the changes were unlawful and raised questions about compliance with the respective data protection policies in each country.
Italy went a step further after its data protection regulator gave Google 18 months from July 2014 to reform the way it handles data and a failure to change would mean a fine of around €1 million [£778,195].