Samsung has finally lifted the lid on the Samsung Galaxy Gear S - the smartwatch to end all smartwatches, if looks are anything to go by.
Wearable technology has been widely criticised for not being, well, wearable. Samsung's Gear S could change that. It aims to mimic the look and feel of a traditional analogue watch, bopasting a curved 2in Super Amoled display with a cushioned wrist strap.
So what are its specs, how much will it cost, and when will we see it in the UK?
Gear S specs
The Gear S smartwatch's display will have a 360 x 480 pixel resolution. Under the hood, the show will be powered by a dual-core 1GHZ processor with 512MB of RA, and 4GB of on board storage.
The real clincher, however, is the Gear S's Wi-Fi capabilities. Most of Samsung's smartwatch rivals can only connect to other devices via Bluetooth, but the Korean manufacturer has managed to squeeze in 3G, Wi-Fi, GPS and Bluetooth into the mix. It means you'll be able to send texts, make calls and complete a whole host of other functionalities without being paired to a handset.
For those concerned about longevity, the smartwatch claims to have a two day battery life, thanks to its 300mAh battery pack.
The Samsung Galaxy Gear S is also packed with sensors. Inside it boasts an accelerometer, gyroscope, compass, ambient light detector, UV, barometer and heart rate monitor.
UK release date
Official pre-orders for the smartwatch began back in September when Samsung revealed the Gear S at its Unpacked 2014 conference in IFA, Berlin.
However, Samsung has just revealed that the Galaxy Gear S will officially launch in the UK on Friday 7 November at all Samsung stores, with "other major retailers to follow."
Do you like what you see? Or are you bored with the smartwatch movement all together? Let us know in our comment section below, or by answering our poll.