Cloud email gaining popularity

Cloud email services are still not as big as you’d expect, but they’re growing stronger. Those are the results of an automated survey by market analyst Gartner.

According to the survey, 8.5 per cent of public companies use cloud email service from Microsoft’s Office 365, while 4.7 per cent use Google Apps for Work.

The rest 87 per cent use either on-premises, hybrid, hosted or private cloud email, managed by smaller companies.

The automated report looked at a ‘large number’ publicly available email routing records, the company said. By using the email server addresses in the domain records of some 40,000 public companies worldwide, Gartner was able to pinpoint which of those use cloud email from Google or Microsoft.

"Although it is still early days for cloud email adoption, both Microsoft and Google have achieved significant traction among enterprises of different sizes, industries and geographies," said Nikos Drakos, research vice president at Gartner. "Companies considering cloud email should question assumptions that public cloud email is not appropriate in their region, size or industry. Our findings suggest that many varied organisations are already using cloud email, and the number is growing rapidly."

Microsoft dominates, especially in industries such as utilities, energy and aerospace, while Google is more present in software publishing, retail, media, food and beverage or education.

"Among public companies using cloud-based email, Microsoft is more popular with larger organisations and has more than an 80 per cent share of companies using cloud email with revenue above $10 billion," said Jeffrey Mann, research vice president at Gartner. "Google's popularity is better among smaller companies, approaching a 50 per cent share of companies with revenue less than $50 million."