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Gold'en Rant : Dell - cheap, but don't take their word as gospel

Gold'en Rant : Dell - cheap, but don't take their word as gospel
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I was reading a dealer moan in a mobile phone trade mag this week about the fact that most of his customers think his sales staff lie to get a sale. Well, they do. And for good reason. Dell sales staff lie.

And they can do this because they are in India and not subject to the regulatory compliance rules that UK vendors have to comply with. Take my Dell XPS1330. I was told in no uncertain terms that Windows XP was not available on it last summer.

Yet what do I find on a fellow traveller's machine - who bought his laptop on the same pre-launch deal as I did? Windows XP. He told the sales people the deal was off unless it came with XP. He got XP.

And my friend Gareth, a former computer editor of the Sydney Morning Herald who, after hearing me wax lyrical about my Dell laptop, ordered an XPS over the phone the other week after seeing an online ad offering the machine free of VAT and delivery charges.

He got the VAT waived. "But delivery is mandatory on all Dell machines sir," said the sales droid.

An hour of chatting later (Gareth is very stubborn) the sales droid offered to refund the £60.00-odd delivery fee "as a gesture of goodwill, sir." I should hope so, as Gareth's dinner had gone cold.

Posted by Steve Gold on 16 May 2008

Tags: Company reputation, dell