Salesforce CEO pulls out of Twitter buyout

It's back to the drawing board for Twitter, as front-runner pulls the plug on potential acquisition.

There have been lots of rumours circulating around Twitter recently regarding a potential buyout from a number of companies.

Back in June it was reported that the social media platform was discussing a potential merger with Yahoo, before Salesforce and Disney emerged as possible candidates to acquire the company outright.

Salesforce has been regarded as the front-runner for any potential deal and there was a fair amount of excitement when the news was announced - Twitter's shares rose 21 per cent as a result - but over the weekend Salesforce CEO Marc Benioff reportedly quashed any hopes of a bid being made.

"In this case we've walked away. It wasn't the right fit for us," he said. "It's not the right fit for us for many different reasons. You're going to look at price, you're going to look at culture, you're going to look at everything."

The move to pull out supposedly came about after Salesforce' shareholders questioned the match between the two companies, resulting in a design by the Salesforce board not to pursue the deal.

Looks like it's back to the drawing board for Twitter. The company's desire to have an acquisition in place by the end of October now looks like a very long shot indeed.

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