All ITProPortal Channels
 
Microsoft Tempts Apple Customers With Kiosk

Microsoft Tempts Apple Customers With Kiosk

03 November, 2008, by Desire Athow



Tags: Advertising, Marketing, Microsoft, apple


It seems that Microsoft is taking its “I am PC” campaign directly before the Mac user if reports of a new Microsoft kiosk propping up before an Apple store in UK are to be believed.  

Recently, an AppleInsider reader reportedly spotted a video kiosk promoting Microsoft in close proximity to an Apple store in Birmingham where employees from Microsoft were asking  people passing by to come in and express their PC experiences and thereby record their very own "I'm a PC" video. 

Some advertising campaigns launched by Apple and Microsoft in recent times have tried highlight their benefits at the expense of the other the new move may be just another attempt in that direction.  

Though setting up of Microsoft kiosks near an Apple store may seem odd; it is quite possible that Microsoft is focusing on the fact many people who end up buying Macs at Apple’s retail store are essentially PC users and it would be logical for it to attempt bringing them back to its fold.

Desire Athow Posted by Desire Athow on 03 November, 2008

Désiré Athow is the Content Editor of ITProPortal.com and has been writing technology articles for nearly a decade. You can follow him on Twitter.



BlackBerry Storm 9500HTC G1

Mobile Phones

Compare over 250mobile phones &
52,000 deals!





Hot Topics
Spotify
Spotify

Spotify is certainly one of the most popular online music websites in the world which is a feat for a service that was officially launched only in February 2009

 
Nokia OVI
Nokia OVI

OVI is Nokia's response to Apple's conquering App Store

 
Microsoft Bing
Microsoft Bing

Bing is the new name of Microsoft's latest search engine iteration

 

Forgot your password?